Recently, "People's Daily" based on the three provinces and six cities in more than 100 entities in-depth investigation, said the most difficult period of the basic past, but there may be repeated.

The following are the same as the "

How is the hardship of the textile industry gone?
Recently, the Shanghai and Shenzhen 70 textile and apparel companies disclosed 2017 semi-annual report notice, most of the listed companies are the vanguard of the industry, although not see the whole picture of the industry, but from this report can still be aware of the industry changes in the clues.
Report, the expected net profit of more than 100 million yuan of enterprises have 20, net profit of more than 10 million yuan of enterprises have 30, is expected to achieve rapid growth in net profit accounted for nearly Bacheng.
Large business share is expected to increase against the market
Rongsheng Petrochemical is expected to net profit of nearly 1.2 billion yuan ranked first, Semir clothing is expected to net profit of 513 million yuan to 666 million yuan ranked second, Huafu color spinning is expected in the first half net profit of 391 million yuan to 481 million yuan ranked third The
For the rapid growth of performance, Rongsheng Petrochemical said, mainly because the aromatic plate will be the steady release of benefits, making the company compared to profitability significantly increased over the same period, in addition, PTA plate and chemical fiber plate market is more stable.
The rapid growth of the company's performance is mainly due to the continuous improvement of casual wear business, the steady growth of children's business and the rapid development of Internet business to promote their own performance growth. In the company after the transition to the children's clothing, the company's performance is more prominent. From the performance of the first quarter of 2017, children's clothing brand "Barabara" sales still maintain double-digit growth, continue to consolidate the leadership of children's clothing brand status.
Some people said that now the textile and garment enterprises must be based on market consumption for the transformation of product sales to become a good business performance to enhance one of the main reasons. To Huafu color spinning, for example, semi-annual report is based on three reasons: First, the main yarn sales increase, product structure optimization; Second, the front and rear network chain business development; Third, strengthen the integration of resources and internal management Increase the project to complete, reduce the cost of the period.

Great Wall Securities analysis, the domestic cotton prices tend to be stable, the overseas yarn prices rose sharply, slowing domestic and foreign demand to pick up, the overall degree of textile manufacturing business boom. With the supply side of the reform, as well as the industrial chain integration remodeling, the future advantages of resources will gradually flow to large enterprises, large enterprises will further extend to the upstream and downstream industry chain, orders will be gradually concentrated, the industry market share is concentrated, large business share is expected Adverse market to improve, small business survival more difficult. Small businesses in the future will only be through the reorganization of resources, brand innovation, channel diversification, expansion of financing and other means to seek development, and because of regulatory policy changes, weak competitiveness, smaller market value of enterprises through the sale of shells and other direct Resource realization channel blocked.
Mergers and acquisitions and new business transformation to promote growth
A number of institutions reported that the textile and garment industry into the weak recovery stage, from the performance point of view, mergers and acquisitions and new business transformation to promote the performance of some companies significantly increased.
In the net profit of the garment enterprises listed companies, the modern road in 2017 semi-annual report the highest increase, is expected to attributable to shareholders of listed companies net profit of 95 million yuan to 105 million yuan, an increase of about 447.60% over the same period last year ~ 484.19 %; Caesar culture to achieve pre-increase, is expected to attributable to shareholders of listed companies net profit profit of about 88.9973 million yuan to 111 million yuan, up 100% to 150% over the same period last year; Vigna pre-increase, is expected to belong to the listing The company's net profit of shareholders increased by nearly 50% to 120% over the same period last year.

To modern Avenue, for example, the acquisition of corporate growth as one of the reasons. The Company received a 100% equity interest in Wuhan Wyatt Heart Network Technology Co., Ltd., which has been included in the consolidated financial statements since May 2017. It is understood that Wuhan Wyatt Heart Network Technology Co., Ltd. main business for the mobile Internet social networking tool application development and operation, positioning overseas mobile Internet users.
Caesar cultural performance changes in the same period last year, the Friends of the day is from the beginning of June into the scope of mergers, so this period attributable to shareholders of listed companies net profit increased over the same period last year. Sky Friends of the main business for the mobile online game R & D and operation, the current on-line operation of the game products include "new Paladin 3D", "purification", "Constellation goddess", "Zombie OL" and so on. Caesar culture acquisition of heaven and friends, and gradually build a clothing and online game industry-based, financial industry, supplemented by a diversified development platform, through the three-wheel drive to accelerate the development of the company to complete the transformation and upgrading and structural adjustment.

The reason for the faster growth of Wigner's performance is that the company acquired TeenieWeenie after the merger report.
GF Securities Research reported that the acquisition of TeenieWeenie after enriching the company's brand matrix, in the customer, design, production, channel formation of synergies, and significantly thicken the company's profits, to provide a stable cash flow. In addition to the introduction of TeenieWeenie, to learn from its cross-border operating experience, and steadily promote the international development of the company.
Three, four lines into the city of blue ocean competition
Everbright Securities research report pointed out that the rise in the market after the rise of individual consumption and consumer attitudes, the garment enterprises have also taken the design of the king, small batch production, at any time to change the way to meet the various needs of consumers. Therefore, many garment enterprises get together the domestic three or four lines of the city.
Huatai United Securities Research News also shows that since 2007, three-tier cities (especially the Midwest third-tier cities) has replaced the first and second tier cities, becoming the fastest growing retail area. The most critical is that the report pointed out that the three or four lines of the city is still the street store and other traditional retail supply-oriented, high-quality retail supply scarce. Three or four lines of commercial land prices rose slowly; cost advantages and policy support to reduce the risk of corporate channels sink. According to estimates, three or four new open shop Pingxiang 6000 yuan is expected to tie, a number of enterprises three or four lines of new stores to cultivate only two years.

In addition, the second and third tier cities and three or four cities in the market where the consumer upgrade stage is different, respectively, in the inventory upgrade and incremental expansion stage, the contribution of different consumption mechanism. First, the second-tier urban consumer concept from the "brand-oriented" to "quality-oriented" change, high net worth accounted for and the contribution of consumption will increase. Three, four-tier cities will be the clothing brand competition for the share of the blue ocean, in the population back, revenue growth, infrastructure, the three driving forces, the brand consumer demand will be developed, the local clothing brand will benefit from the consumer brand awareness And the promotion of new channel layout.